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Virtual Feedback Into Real Life Build

Virtual Feedback Into Real Life Build

By Piers Fawkes on January 30, 2007

Starwoods Hotel is using feedback from residents in a virtual work to help define their real world brand experience. Feedback from visitors to the virtual Aloft hotel in Sedcond Life will be incorporated into the design of the real hotel, due to open next year.

Virtual Aloft: under_construction

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Interview With Marc Schiller of ElectricArtists on the Aloft Second Life Hotel

Recent Articles By Piers Fawkes

Piers Fawkes is the founder and editor-in-chief of PSFK, a daily news site that acts as the go-to source of new ideas and inspiration.

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TOPICS:	Travel
TAGS:	Brand Experience, Market Research, Outdoor Marketing

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