Virtual Feedback Into Real Life Build

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January 30, 2007

Starwoods Hotel is using feedback from residents in a virtual work to help define their real world brand experience. Feedback from visitors to the virtual Aloft hotel in Sedcond Life will be incorporated into the design of the real hotel, due to open next year.

Virtual Aloft: under_construction

By Piers Fawkes

in Transport & Travel, Piers Fawkes's Articles

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Virtual Feedback Into Real Life Build

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