What If Over-Consumption Became An Oil Issue?


So here's a thought: one of the growing ecological trends is the concept of consuming less but better. Reducing consumption will reduce the demand on natural resources and reduce the volume of waste products we leave for nature to deal with.

Piers Fawkes, PSFK
  • 29 january 2007

So here’s a thought: one of the growing ecological trends is the concept of consuming less but better. Reducing consumption will reduce the demand on natural resources and reduce the volume of waste products we leave for nature to deal with.

Less but better. It’s a simple idea but it’s difficult to see how the idea would spread among the majority of Americans. Huge numbers of US shoppers spend much of their leisure time shopping: popping into the SUV at the weekend and driving down to the mall or out-of-town megastore and buying junk they don’t really want nor need: it’s just cheap. Just drive past the strip malls at a weekend and see how crowded their parking lots are: suburban America buys crap each and every day that is not needed and is soon discarded.

I’d bet that many of these people consider themselves pro-American and are concerned by the impact by their country’s dependance on foreign oil.

So, what would happen if we sold them the idea that if they consumed less, their country would be safer and stronger?

Less journeys to the mall means less gas, less products bought means less oil to turn the machines that make their purchases plus less oil to make the plastic that goes into their products and packaging. Could consumption of oil drop to a level where the US doesn’t need to import oil from those hot or humid lands?

We could kick start this easily: just ask Oprah to put a ‘Less But Better’ ribbon sticker in every one of her magazines for each and every reader to attach to the rear of their cars – just by their ‘Support Our Troops’ ribbon sticker.

Of course, some folk might argue that a drop in consumption would harm the economy. But what would happen if we consumed less, but when we did consumed better? Our purchases on goods may be less frequent but we would pay more for higher quality goods that we really need or even really want. (America, of course, would have to rise to the challenge of making better products – but, hey, what a great motivation)!

Just a thought. Less But Better.


Machine Printer Uses Coffee Drips To Create Intricate Portraits

Arts & Culture
Technology december 2, 2016

Why Nest Doesn't Get The Holidays

PSFK founder reacts to the damaging effects of poor email marketing

Children december 2, 2016

Robots Could Be Joining Dubai’s Police Force In 2017

The real-life RoboCops can salute, shake hands and collect traffic fines


Get PSFK's Related Report: Future of Retail 2017

See All
Travel december 2, 2016

Parka Hides And Charges Portable Devices

Bolt is a jacket that lets people carry and charge their various electronics without the need for an outlet

Related Expert

Christophe Mascarin

Innovation in Latin America

Food december 2, 2016

Yelp's New 'Yelfie' Feature Lets Diners Take Selfies

The update is designed to encourage people to attach a selfie when they share their experiences

Design & Architecture december 2, 2016

Build Your Own Savory Cheese Advent Calendar

A British food blogger has created a guide to building a different kind of holiday surprise

Fitness & Sport december 2, 2016

Floating Gym Concept In Paris Is Powered By Your Workout

The proposed design from Carlo Ratti Associati lets passengers ride a stationary bike as they travel through Paris along the Seine River


Future Of Retail 2017
Transformation Strategies For Customer-First Business

PSFK Op-Ed december 1, 2016

Communications Officer: What This Holiday Season Means For Millennial Shoppers

Dallas Lawrence of the Rubicon Project shares why holiday cheer is all about likes, views and retweets

PSFK Labs december 1, 2016

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Syndicated december 2, 2016

What Does The Future Of Android Look Like In A World With The Pixel?

Google’s decision to make its own phone might have looked like a blow to the likes of Samsung but the reality is much more interesting

Retail december 2, 2016

Customer Service Expert: Why Offline Retail Has Better Data Than Online Retail

Healey Cypher, Founder and CEO of Oak Labs, shares why we should be thinking about the physical store as an e-commerce site

Fashion december 2, 2016

Alexander McQueen Designs A 3D-Printed Umbrella

3D-printed fashion arrives in time for the winter season

Work december 2, 2016

Why Training Associates To Be Advocates Is Key To Retail Success

In our Future of Retail 2017 report, PSFK Labs discusses strategies to prioritize customer service, which begins with associate advocates

Media & Publishing december 2, 2016

Netflix Creates Binge Candle To Celebrate A New Season Of Gilmore Girls

The streaming service developed a special layered candle that creates candle with episode-specific smells


Future Of Work
Cultivating The Next Generation Of Leaders

Arts & Culture december 2, 2016

Interactive Film Tells A Story About Living With Cancer

A moving song written by a father of a cancer patient comes alive in a 3D environment

Automotive december 2, 2016

Audi And LEGO Exhibit Autonomous Vehicle Installation

The installation at Design Miami explores the 25th hour, which represents bonus productive work or play time

No search results found.