menu

What If Over-Consumption Became An Oil Issue?

Retail

So here's a thought: one of the growing ecological trends is the concept of consuming less but better. Reducing consumption will reduce the demand on natural resources and reduce the volume of waste products we leave for nature to deal with.

Piers Fawkes, PSFK
  • 29 january 2007

So here’s a thought: one of the growing ecological trends is the concept of consuming less but better. Reducing consumption will reduce the demand on natural resources and reduce the volume of waste products we leave for nature to deal with.

Less but better. It’s a simple idea but it’s difficult to see how the idea would spread among the majority of Americans. Huge numbers of US shoppers spend much of their leisure time shopping: popping into the SUV at the weekend and driving down to the mall or out-of-town megastore and buying junk they don’t really want nor need: it’s just cheap. Just drive past the strip malls at a weekend and see how crowded their parking lots are: suburban America buys crap each and every day that is not needed and is soon discarded.

I’d bet that many of these people consider themselves pro-American and are concerned by the impact by their country’s dependance on foreign oil.

So, what would happen if we sold them the idea that if they consumed less, their country would be safer and stronger?

Less journeys to the mall means less gas, less products bought means less oil to turn the machines that make their purchases plus less oil to make the plastic that goes into their products and packaging. Could consumption of oil drop to a level where the US doesn’t need to import oil from those hot or humid lands?

We could kick start this easily: just ask Oprah to put a ‘Less But Better’ ribbon sticker in every one of her magazines for each and every reader to attach to the rear of their cars – just by their ‘Support Our Troops’ ribbon sticker.

Of course, some folk might argue that a drop in consumption would harm the economy. But what would happen if we consumed less, but when we did consumed better? Our purchases on goods may be less frequent but we would pay more for higher quality goods that we really need or even really want. (America, of course, would have to rise to the challenge of making better products – but, hey, what a great motivation)!

Just a thought. Less But Better.

Retail
Trending

Brand Engagement At The Gates Of The World's Largest Open-Air Gallery

Culture
Asia Yesterday

Safe Drivers Rewarded In Japan With Free Coffee

Driving Barista is a new app that encourages Japanese motorists to put their phones down as they drive

Arts & Culture Yesterday

Michael Kors Has Designed Their Own Instant Camera

In a partnership with Fuji, the limited edition Instax Mini 70 comes in an exclusive metallic gold color

Trending

Get PSFK's Related Report: Future of Automotive

See All
Health Yesterday

Manage Your Emotional Health Through Your Phone

Pharmaceutical company Pfizer has created a new iOS app meant to help patients track mental progress and set goals

Food Yesterday

Delete Food Pics Off Of Instagram To Feed The Hungry

Land O'Lakes and Feeding America are donating meals for every picture of a meal taken off of the social platform

Related Expert

Penny Baldwin

Marketing, Branding, Business, Technology

Design & Architecture Yesterday

This Shape-Shifting Pod Could Be The Future Of The Cubicle

MIT and Google have designed a new form of work enclosure meant to offer privacy in open-office layouts

Advertising Yesterday

Billboard Spies On People As They Walk By

To promote the movie "Snowden," the advertisement broadcasts information on passersby without their knowledge

Fashion Yesterday

Anti-Pollution Scarf Helps Cyclists Ride Through Cities

An innovative system filters pollutants and its accompanying app monitors quality of the air

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed Yesterday

Energy Expert: How American Consumers Are Taking Control Of Their Power Use

Jennifer Tuohy, green tech expert at The Home Depot, discusses green home technologies and developments for renewable technologies in US homes

PSFK Labs Yesterday

New Mentorship Ecosystems Benefit All Levels Of An Organization

PSFK’s Future of Work report explores how technology is being leveraged to support cross-team communication

Automotive Yesterday

Volvo’s Self-Driving Trucks Will Soon Be Put To Work In An Underground Mine

The fully-automated vehicles are part of a development project to help improve safety for workers

Work Yesterday

Editorial Roundtable: How Will Companies Staff The Workplace Of The Future?

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX examine the ways that a people-first workplace might disrupt the job hiring process

Arts & Culture Yesterday

Mischievous Drone Will Drop Paint-Filled Balloons On Targets Of Your Choosing

A German photography team developed the flying device to accurately deliver a payload wherever needed

Retail Yesterday

Snapchat Reveals A Striking Pair Of Video-Recording Sunglasses

Spectacles make memories from your perspective and transfer them to the app

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Financial Services Yesterday

This Peer-To-Peer Insurance Company Is Powered By Bots

Lemonade is a new product designed to lighten the paperwork and provide instant, helpful service when needed

Design Yesterday

Concept Artists And Scientists Form Partnership To Visualize The Future

The collaboration hopes to liberate ideas and innovations trapped in notebooks

Automotive Yesterday

Uber Could Be Bringing Vertical Takeoff Transport To Your City

The ridesharing app is looking into the development of nimble aircraft for urban environments

No search results found.