Wonderful Business Blogging From W+K London

One of our favorite posts by a business blog in 2006 must have been “Pitch Disappointment” on the Welcome To Optimism by the Wieden + Kennedy guys in London. The post describes the ad team’s disappointment when they lose a pitch – the photo is a classic. At the time, we said:

A brand who can write about their own failures and disappointment shows just how strong the brand is.

Now, the W+K London guys have a new post that has every possibility of being our post of 2007. In ‘Goodbye Yakult’, the W+K describe the pain of losing a client. They write:

Bad news this week when we heard that we’d been fired by Yakult. It’s customary in such situations to say something like, ‘This represents a big opportunity for us and frees us up to work with new partners in the fast-growing functional foods category.’ But, to be honest, it’s not an opportunity, it’s a blow. It’s a bummer. It does not represent the dawning of a bold new era for W+K London.