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20ltd.com – Online Exclusivity

20ltd.com – Online Exclusivity

By Amanda Gore (PSFK London) on February 4, 2007

Another new online retail concept, created to take advantage of the current vogue for buying ‘limited edition’ items, 20ltd.com is a luxury-goods retailer with very exclusive availability.The site’s name explains the premise of the company- they plan to have only 20 items for sale at any one time, each one a limited or special edition created exclusively for them and unavailable anywhere else.

20ltd.com will launch their site at 12pm on 2nd April, after which we will get a taste of the kind of product that will be available- but for now it’s pretty hush hush.

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TOPICS: Luxury, Retail
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