4 Mistakes Blackberry’s Made In Social Media Marketing
Rohit Bhargava writes an interesting and indepth analysis of the mistakes made by Blackberry when they tried a campaign to get users to share their stories. The first point is such a big issue:
Mistake #1 – Not offering a payoff or incentive for users.
Mistake #2 – Forgetting about photos and video.
Mistake #3 – Only promoting campaign through advertising.
Mistake #4 – Avoiding publishing contributions real time.
Influential Interactive Marketing: Learning from Blackberry’s Social Media Marketing Mistakes
Recent Articles By Piers Fawkes 
Piers Fawkes is the founder and editor-in-chief of PSFK, a daily news site that acts as the go-to source of new ideas and inspiration.
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| TOPICS: | Electronics & Gadgets |
| TAGS: | Online Marketing, public relations |
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