4 Mistakes Blackberry’s Made In Social Media Marketing

Rohit Bhargava writes an interesting and indepth analysis of the mistakes made by Blackberry when they tried a campaign to get users to share their stories. The first point is such a big issue:

Mistake #1 – Not offering a payoff or incentive for users.
Mistake #2 – Forgetting about photos and video.
Mistake #3 – Only promoting campaign through advertising.
Mistake #4 – Avoiding publishing contributions real time.

Influential Interactive Marketing: Learning from Blackberry’s Social Media Marketing Mistakes