February 9, 2007

Advertising Candid Products In A Slightly More Cheeky Way

by Piers Fawkes

200702090801The NY Times runs a piece on advertising products like tampons and grooming kits that may reflect our changing attitudes towards personal products (and personal issues). It points to an ad from a pregnancy testing kit which shows urine on a piece of futuristic electronics and says in it’s headline, “Introducing the most sophisticated piece of technology … you will ever pee on.”

Products No Longer So Personal - New York Times

Article categories: Advertising & Branding, Electronics & Gadgets, Health & Beauty

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