Comments on: After Huge Marketing Effort, RED Only Delivers $11.3M http://www.psfk.com/2007/02/after_huge_mark.html Ideas & Trends Tue, 24 Nov 2009 11:24:55 -0800 http://wordpress.org/?v=2.8.4 hourly 1 By: No bread for (red) « the F rant http://www.psfk.com/2007/02/after_huge_mark.html/comment-page-1#comment-255261 No bread for (red) « the F rant Tue, 14 Apr 2009 13:19:15 +0000 #comment-255261 [...] I mentioned this [...] [...] I mentioned this [...]

]]> By: del.icio.us fashion links for 2007-03-06 http://www.psfk.com/2007/02/after_huge_mark.html/comment-page-1#comment-253173 del.icio.us fashion links for 2007-03-06 Sun, 15 Mar 2009 16:35:14 +0000 #comment-253173 [...] PSFK: After Huge Marketing Effort, RED Only Delivers $11.3M The RED charity brand from the Global Fund has reported that they have raised a total of $11.3 million in contributions in the year that it has launched. A tiny fraction of the $6.6 billion funds the Global Fund has committed to 460 programs in 136 countr (tags: gap fashion+news red charity brand) [...] [...] PSFK: After Huge Marketing Effort, RED Only Delivers $11.3M The RED charity brand from the Global Fund has reported that they have raised a total of $11.3 million in contributions in the year that it has launched. A tiny fraction of the $6.6 billion funds the Global Fund has committed to 460 programs in 136 countr (tags: gap fashion+news red charity brand) [...]

]]> By: What Happened To Converse? « Agency Spy http://www.psfk.com/2007/02/after_huge_mark.html/comment-page-1#comment-6653 What Happened To Converse? « Agency Spy Wed, 08 Aug 2007 21:44:07 +0000 #comment-6653 [...] college kids falling for Common’s campaign. However, the whole Red things was pretty much a disaster, so who knows if this “do the world good” approach will inspire any extra [...] [...] college kids falling for Common’s campaign. However, the whole Red things was pretty much a disaster, so who knows if this “do the world good” approach will inspire any extra [...]

]]> By: John Frost http://www.psfk.com/2007/02/after_huge_mark.html/comment-page-1#comment-569 John Frost Tue, 30 Nov 1999 00:00:00 +0000 #comment-569 <p>After working in non profit development for a few years now, I find it all plays toward the marketing budgets of the big players. This 'cause marketing' is labeled a win-win-win for all parties, but no one claims it is an equal distribution of success. </p> <p>Frankly I think major companies should be more committed to doing good just in the name of doing good. Solving poverty, hunger, world wide epidemics, even local problems (Katrina anyone), would go a long way to building up the available customer base for their products. Then when it comes back that American Express or Apple did all this good and didn't ask for a word of thanks, the payback will be 100 fold.</p> After working in non profit development for a few years now, I find it all plays toward the marketing budgets of the big players. This ’cause marketing’ is labeled a win-win-win for all parties, but no one claims it is an equal distribution of success.

Frankly I think major companies should be more committed to doing good just in the name of doing good. Solving poverty, hunger, world wide epidemics, even local problems (Katrina anyone), would go a long way to building up the available customer base for their products. Then when it comes back that American Express or Apple did all this good and didn’t ask for a word of thanks, the payback will be 100 fold.

]]> By: livingbrands http://www.psfk.com/2007/02/after_huge_mark.html/comment-page-1#comment-570 livingbrands Tue, 30 Nov 1999 00:00:00 +0000 #comment-570 <strong>Was RED killed by cynicism</strong> Much has been written over the past few weeks about the seemingly poor return on investment made by the RED campaign. In our neck of the woods, the charge has been led by Piers at PSFK. And the arguments made Was RED killed by cynicism

Much has been written over the past few weeks about the seemingly poor return on investment made by the RED campaign. In our neck of the woods, the charge has been led by Piers at PSFK. And the arguments made

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