February 16, 2007

Audi Joburg Fashion Week’s Disco Masais and African City Girls

by Dan Pinch

Stoned_cherrie_ajfw Meanwhile in the southern hemisphere, Audi Joburg Fashion Week kicked off South Africa’s first autumn/winter showcase this week (previously there has only been spring/summer events). From 80’s flavour couture (which I suspect isn’t so much a revival as never having left) to hip urban-africa street fashion, the event is pretty much a cross-section of the wildly eclectic influnces tugging at 21st century culture in SA. Highlights of the first two days include David Tlale’s Disco-Masai meets downtown-Jedi collection and Craig Port’s electro apres-ski menswear. Local Joburg label, Stoned Cherrie (pictured), perhaps stands out the most as representing perfectly contemporary joburg culture: sophisticated but fun, uniquely african (but without any curio kitsch) and just a hint of bling. You can follow the action (including gallaries and video podcasts) at women24.

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