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Audi Joburg Fashion Week’s Disco Masais and African City Girls

Audi Joburg Fashion Week’s Disco Masais and African City Girls

By Dan Pinch on February 16, 2007

Meanwhile in the southern hemisphere, Audi Joburg Fashion Week kicked off South Africa’s first autumn/winter showcase this week (previously there has only been spring/summer events). From 80′s flavour couture (which I suspect isn’t so much a revival as never having left) to hip urban-africa street fashion, the event is pretty much a cross-section of the wildly eclectic influnces tugging at 21st century culture in SA. Highlights of the first two days include David Tlale’s Disco-Masai meets downtown-Jedi collection and Craig Port’s electro apres-ski menswear. Local Joburg label, Stoned Cherrie (pictured), perhaps stands out the most as representing perfectly contemporary joburg culture: sophisticated but fun, uniquely african (but without any curio kitsch) and just a hint of bling. You can follow the action (including gallaries and video podcasts) at women24.

Dan Pinch

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Dan lives in Cape Town, South Africa (but from the UK originally). Tempted south by the promise of sub-tropical weather, non-stop BBQs (make that braais) and the curious dry-ice effect on the top of Table Mountain he now works at Atmosphere Communications (PR/Communications Agency). Dan also runs local style blog www.underfield.wordpress.com and contributes to www.dazeddigital.com amongst other publications.

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