February 1, 2007

Carbon? Huh? What Ever Happened To Carbon Dioxide?

by Piers Fawkes

In an opinion piece I wrote for the Club Of Pioneers I wonder why the word carbon is replacing ‘carbon dioxide’ and the greenhouse gases as the bad guy in environmentalism. Excerpt:

Something odd is happening in the eco-lexicon and I’m not too sure I like it too much. Carbon Dioxide is being replaced by the word Carbon in messaging and I’m not too sure I’m that happy about using a simpler phrase that’s scientifically incorrect.

I noticed the use of the word Carbon in a video that a PR person from Dell had sent me a link to. It’s a clip from the computer people to suggest that we should all plant trees. In the clip a voiceover warns us that using computers is killing the world: we’re all producing ‘carbon’ by wiggling our mouses the video warns us.

Carbon?! What happened to carbon dioxide?? Find out where by reading the post here: Club Of Pioneers

Article categories: Environmental, Ethical Consumerism, Science

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