Coach,
a leading marketer of modern classic American accessories, today
announced plans to open its first two Coach Legacy boutiques this
fall, which will be located in New York and Los Angeles. Both stores
will be located in neighborhoods well known for their stylish
shoppers: Robertson Boulevard in Los Angeles and Bleecker Street in
New York’s Greenwich Village. These concept boutiques will reflect a
more intimate new store design to showcase an edited assortment of
Coach’s more innovative product offering, including limited edition
items that will be unique to these stores.
Reed Krakoff, President and Executive Creative Director of Coach,
said, "With these concept boutiques, we will be entering new territory
for the Coach brand, essentially allowing us to see how far we can
take Legacy as a stand-alone concept. The shops will be focused toward
the fashion consumer, to heighten our appeal among style innovators
and trendsetters, as well as drive editorial interest."
Lew Frankfort, Chairman and Chief Executive Officer of Coach, Inc.
said, "We have built our brand in part by showcasing our extremely
well-made products in environments that underscore their luxurious
nature. This has been particularly true in recent years. The new
Legacy concept boutiques will provide a different take on Coach,
conveying the intimacy of the brand and giving us the opportunity to
expand our appeal with our more sophisticated consumer, as our limited
edition product becomes a more important part of our offering."
"Further, we view these boutiques as laboratories, where we can
pilot emerging collections, which represent the next evolution of the
brand. We will leverage the intimacy that this smaller boutique
environment will provide to feature our most innovative products.
Ultimately, this will fuel brand excitement, impacting our entire
retail store base," Mr. Frankfort concluded.
Via Coach.com
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