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Colorcodes: Barcodes Become Art

Colorcodes: Barcodes Become Art
Retail

Colorcodes evolves the idea of the semacode and weaves it with color and design. Folk with the right mobile phones are able to scan these codes with their camera, ping it to a site and receive all sorts of, mainly marketing, goodies.

Piers Fawkes, PSFK
  • 1 february 2007

Brian Tiong dropped us a line about a new project he’s just launched with Singapore Press Holding. Colorcodes evolves the idea of the semacode and weaves it with color and design. Folk with the right mobile phones are able to scan these codes with their camera, ping it to a site and receive all sorts of, mainly marketing, goodies.

The site says:

ColorCodes can be as small as 1 square cm, and as big as your imagination. A ColorCode’sâ„¢ pattern potential is determined by the number of color cells it encompasses. In a standard, four-color 5 x 5 cell code, more than 17 billion patterns can be created.

…The key to ColorZipâ„¢ is the ColorCodeâ„¢ application, a two-dimensional color recognition system that reads and digitizes analog data in a color pattern and sends the information to a dedicated server, which then sends back digital content… Content can be delivered as video, photos, music, text or a link to a website that automatically opens.

Wouldn’t it be nice if it sent you back a nice photo to brighten up your day. Or a joke. Or a poem.

By the look of the site, they haven’t quite explored the artistic possibilities. One of you should. Available in the US summer 2047. ;)

Colorcodes

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