Colorcodes: Barcodes Become Art

Colorcodes: Barcodes Become Art

Colorcodes evolves the idea of the semacode and weaves it with color and design. Folk with the right mobile phones are able to scan these codes with their camera, ping it to a site and receive all sorts of, mainly marketing, goodies.

Piers Fawkes, PSFK
  • 1 february 2007

Brian Tiong dropped us a line about a new project he’s just launched with Singapore Press Holding. Colorcodes evolves the idea of the semacode and weaves it with color and design. Folk with the right mobile phones are able to scan these codes with their camera, ping it to a site and receive all sorts of, mainly marketing, goodies.

The site says:

ColorCodes can be as small as 1 square cm, and as big as your imagination. A ColorCode’sâ„¢ pattern potential is determined by the number of color cells it encompasses. In a standard, four-color 5 x 5 cell code, more than 17 billion patterns can be created.

…The key to ColorZipâ„¢ is the ColorCodeâ„¢ application, a two-dimensional color recognition system that reads and digitizes analog data in a color pattern and sends the information to a dedicated server, which then sends back digital content… Content can be delivered as video, photos, music, text or a link to a website that automatically opens.

Wouldn’t it be nice if it sent you back a nice photo to brighten up your day. Or a joke. Or a poem.

By the look of the site, they haven’t quite explored the artistic possibilities. One of you should. Available in the US summer 2047. ;)



Why The Apple Watch Is Taking Foot In The Restaurant Industry

Technology Today

Google’s Gyroscopic Camera Lets You Shoot VR Content On Android

The experimental device called Sprayscape takes photos inside a sphere to create 360-degree virtual images

Syndicated Today

Why Fashion Labels Are Moving Away From Overt Branding

New research suggests brand are shying away from logos and flashy displays


Get PSFK's Related Report: Future of Automotive

See All
Fashion Today

Scientists Have Developed A Furry Wetsuit Material Inspired By Beavers

MIT researchers created the lighter and warmer fabric to maximize speed in the water and to keep swimmers dry

Related Expert

Grace Choi

Beauty Entrepreneur

Advertising Today

Coca-Cola Has Created A Custom Gaming PC

Maingear developed a computer featuring a fully functional coke bottle water-cooling reservoir

Social Media Today

Chipotle’s New Weekly Show Broadcasts Over Snapchat

The Mexican fast food brand is trying to build goodwill with high school and college students through the social media platform

Media & Publishing Today

The NBA Is Filming Live Games With A Special Camera Just For Your Phone

Subscribers to League Pass can now access a feature called Mobile View, which is shot to be optimized for phones and tablets


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed october 26, 2016

Creative Leadership Expert: Experiencing A Seismic Shift From Brand Loyalty To Interface Loyalty

Marc Shillum, founder of Chief Creative Office, explains why product designers must rethink the way they capture consumer attention

PSFK Labs october 25, 2016

The Keys For Exceptional Performance On And Off The Field

PSFK Labs' new report highlights five important insights for businesses to perform better than the competition

AI Today

Film Touchingly Portrays The Challenge Of Relying On AI To Combat Loneliness

Director David Wilson takes viewers on a journey of the benefits and ultimate deficiencies of replacing human interaction with robots

Travel Today

Delta Lets Flyers Track Their Luggage From The Airplane To The Airport

The airline's new app allows customers to see exactly where their baggage is throughout their journey

Food Today

Chef Turns Invasive Species Into Delicious Sushi

Creator Bun Lai is adapting strange new ingredients for his menu, which responds to the ecological impact of overabundant creatures in the local environment

Gaming & Play Today

Build Your Own Subway System In This Minimalist Game

Mini Metro lets you design your own fully functional transit network, simulating the flow of urban commuters with pared-down visuals

Work Today

Keyboard Designed To Help Women Use More Assertive Language

The device is a commentary on gender roles in the workplace, and features easy access to "power verbs" that help reinforce a habit of being direct in writing

Arts & Culture Today

Spanish Artist Dreams Up What Animals Would Look Like In Modern Clothing

Yago Partal's portraits depict the fantasized style preferences of creatures worldwide, from an Arctic wolf to a zebra

Fitness & Sport Today

New Data Technologies Make Hyper-Personalized Training A Reality

The Sports Debrief from PSFK Labs looks at how analytics tools are being developed to optimize human performance across all industries

Technology Today

IBM Watson Helps Grammy-Winning Producer Craft An EP

The computer system's data technology generated musical scores for Alex Da Kid's first solo project

No search results found.