Here’s a video we put together on what young folk in New York think about snow and surf brand Etnies. As you can see the video suggests that if you’re a boarder then you’ll probably like the brand, but beyond the core consumer, the brand fails to register with everyone else.
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I love the guy in the sweater / checkered shirt at the end. How do you go from a marketing-type response like ‘boardsports’ to an entire breakdown of the Sole Technologies invidual brand equities (uh, innovation, uh, technology)? Was that real? I know this is an old post, but funny. Great exercise. Fun stuff.
February 29th, 2008 at 4:49 pm