Do you utilize everything your phone has to offer? If you haven’t the foggiest idea where to begin, you’re not the only one. According to a recent study by the Forum to Advance the Mobile Experience:
"Function fatigue" was the No. 1 complaint of mobile phone users,
according to the survey of 15,000 consumers in 37 countries. It was
conducted in late 2006 and was partially funded by Palm, a maker of
mobile devices…Manufacturers have become so enamored of cool features — including
cameras, recording devices and video-streaming capabilities — that they
have lost sight of the fact that many consumers just want good voice
reception.
The survey pins consumers feelings of being overwhelmed on retailers poorly explaining things and a lack of demos.
In the previous article, we wrote about how new technology is enabling advertising on cellphone s, but if people can’t figure out how to use all the nifty functions on their phone, how are they going to be able to consume all the ads?
USA Today: Cellphone users complain about ‘function fatigue’
Related PSFK articles:
Cell Phone Advertising
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