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Huddle Goes Live

Huddle Goes Live

By Allison Mooney on February 19, 2007

Last month the folks at Contagious magazine told us about a social
networking service for businesses called huddle. After beta-testing the service, they
described it as “myspace for people who want to get stuff done.”

While that sounds like the hype around  LinkedIn (which we are all on but don’t use), huddle is about working, not networking. As director Andy McLoughlin explains it, “a huddle is like a
virtual meeting room where you can share documents, create whiteboards (which
are kind of like mini wikis) and plan projects.  Huddle allows you to run
several projects (or huddles) concurrently with your dashboard summarising
activity across all of them.”

Today the site went live, having been given the thumbs up by
its beta testers. According to co-director Alistair Mitchell, “the high level
of interest from companies and individuals as far afield as California,
Asia and across Europe has meant that we have
been able to start signing up paying customers even before the formal launch.” Maybe we’ll sign on when there’s a virtual break room.

Allison Mooney

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Allison is VP, Director of Trends & Insights at MobileBehavior, Omnicom's Mobile consultancy. Follow her @allimooney and @mobilebehavior.

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