A review of advertising standards in the UK has suggested that the ban on ‘junk food’ advertising be extended beyond TV to non-broadcast media such as magazines, the internet, newspapers and billboards and cinema, the Guardian reports:
The Committee for Advertising Practice is close to ratifying a plan that would see the introduction of advertising restrictions on all food and drink products in non-broadcast media – except for fruit and vegetables.
MediaGuardian.co.uk can reveal that the radical plan, raised in discussion at the Department of Health’s food and drink advertising and promotion forum today, goes further than Ofcom’s obesity reduction strategy that applies to TV ads only.
Facebook
Twitter
Digg
Reddit
StumbleUpon
Advergaming, breakfast cereals, pop tarts — it’s all grossly unethical manipulation of children and sets us up for diabetes, obesity and exorbitant public health care costs. Check out http://www.marksdailyapple.com/fuji for a hilarious perspective on this b.s.
February 22nd, 2007 at 5:11 pm