Luxury accessories brand Mulberry is planning to install an online store in the form of a mobile pod at Heathrow Airport’s new Terminal 5 and possibly on Eurostar trains. A cleverly resourceful way of creating a physical presence, the pod would incorporate the company’s website and enable shoppers to place orders for items to then be delivered to the airline lounge, the gate or the passenger’s home.
According to Drapers, the relaunch of the company’s website led to a 68% increase in sales last year, with an average of 5.25 million visitors to the site per month. Understanding that even for a luxury brand online presence is key to increased business, Mulberry are now trying to extend their web interaction.
"We’re just at the beginning of what is possible online, and we are still learning about the potential". (Mulberry COO Lisa Montague)
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