menu

Osman Yousefzada + his Little White Purse

Osman Yousefzada + his Little White Purse
Design

Osman Yousefzada showed off his clever cutting skills and elegant aesthetic for 07/08 with a show staged in the car park of Selfridges, an apt...

Amanda Gore (PSFK London)
  • 21 february 2007

Osman Yousefzada showed off his clever cutting skills and elegant aesthetic for 07/08 with a show staged in the car park of Selfridges, an apt location for his principle sponsor Saab. The collection, entitled Icon, opened with Lily Cole in a golden halo headdress bearing obvious reference to religious symbolism, and was followed by an array of stunningly simple dresses that were intertwined with medieval influences and a good dose of the eighties. Zips that seemed to echo the cross of St George, and layered cuts reminiscent of chainmail armour were worn by Guinevere style maidens, whilst elsewhere hints of Grecian pleating  and 20s drop-waisted dresses added a softer facet to the enchanting medley.


Yousefzada3

The collection was also a showcase event for ‘The Little White Purse’ that Yousefzada has designed exclusively for Saab. A new twist to the current trend for collaboration, this is (as far as I am aware) the first time a designer has produced a specific fashion accessory for an automotive company and their market, and seems to be a clever attempt by Saab to show that they understand their female customer. Claiming their research has found that on average a woman wastes a total of one day each year fumbling around for keys in the bottom of her handbag, the company asked Yousefzada to come up with a solution. The result is a cleverly adaptable product specifically designed to hold car keys, that can be worn around the wrist, as a necklace or attached to another handbag. Available to buy exclusively at Selfridges or from Saab, ‘The Little White Purse’ will retail for a mere £75-but with no obvious designer reference or luxury detailing, will the idea alone be enough to entice the consumer?

Yousefzada4

Littlewhitepurse

read more about ‘The Little White Purse’ at Gizmag

Design
Trending

Lyft Gives Free Rides To Those Who Have Had Too Much To Drink

Advertising
Syndicated Today

Banned Books Week Urges People To Seek Out Controversial Works

Joining the annual celebration of the right to read, US author Jessica Herthel called for 'more information, more voices' to protect diversity

Augmented & Virtual Reality Today

Outdoor Camp Presented In 360° VR By X Games Gold Medalist

The video features campers riding BMX trails, zip lining through the woods, and performing big-air jumps

Trending

Get PSFK's Related Report: Future of Automotive

See All
Travel Today

Boeing Wants Passengers To Control Their In-Flight Experience Through Their Phones

The airline manufacturer is embracing automation through a new generation of mobile travel apps

Augmented / Virtual Reality Today

VR Surgery Videos Offer Interactive Medical Education

Dutch startup MDLinking hopes to globalize communication between students and medical care professionals with virtual reality content

Related Expert

Matt Hardisty

Digital Strategy & Production - Realizing Brand Vision

Culture Today

Use Twitter To Learn A New Language

tDict is an app that uses the social media platform to help you search for words in local dialects

Mobile Today

This Startup Wants To Digitize The Loose Coins In Your Pocket

CoinOut is a new app that lets you save your extra change from cash transactions as electronic funds

Advertising Today

McDonald’s Is Accepting Trash As Currency In Exchange For Burgers

An initiative in Stockholm is trying to keep streets clean while satisfying hunger

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed september 21, 2016

Creative Agency Founder: Using VR As A Race Relationship Tool

Maurice Bernstein, CEO and Founder of Giant Step, explores the value in transforming headsets from high-tech entertainment tools into empathy machines

PSFK Labs september 22, 2016

The Future Of Work: Why Innovation Is Every Employee’s Job

PSFK Labs sits down with management at Johnson & Johnson to learn how the company comes up with their next ‘big idea’

Culture Today

Google Is Using Virtual Paper Airplanes To Bring People Closer Together

The tech giant released an app that lets people throw their good wishes out into the world on the International Day of Peace

Advertising Today

Get Paid For Traveling In San Francisco After Rush Hour

BART Perks rewards commuters who take early or late trains by giving them extra points to trade for money

Culture Today

Artist Designs Covers For Books That Don’t Exist

Published by the fictional 'Specious Books,' the subversive works facilitate a conversation regarding the artistic integrity of graphic designers

Work Today

Editorial Roundtable: The Arrival Of The People-First Workplace

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX enumerate the reasons why companies need an employee-embracing workforce in order to exist

Food Today

Bringing Food Innovation To America’s Crowded Milk Market

a2 Milk's Blake Waltrip, Chief Executive of the USA region, discusses how the distributor plans on bringing the popular drink for the dairy-sensitive to the States

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Financial Services Today

Device Makes Digital Currency Feel Tangible

The concept gadget wants you to experience the highs and lows of spending money

Design & Architecture Today

Why Building Better Offices Is The Key To Employee Engagement

Interaction Designer and Audio-visual Technologist at ESI Design illustrates the value in creating environments filled with surprise and delight

Augmented / Virtual Reality Today

NBC Is Planning To Stream The Presidential Debates In Virtual Reality

Partnering with AltspaceVR, the broadcaster offers another way for Americans to engage with the election season

No search results found.