Osman Yousefzada + his Little White Purse

Osman Yousefzada + his Little White Purse

Osman Yousefzada showed off his clever cutting skills and elegant aesthetic for 07/08 with a show staged in the car park of Selfridges, an apt...

Amanda Gore (PSFK London)
  • 21 february 2007

Osman Yousefzada showed off his clever cutting skills and elegant aesthetic for 07/08 with a show staged in the car park of Selfridges, an apt location for his principle sponsor Saab. The collection, entitled Icon, opened with Lily Cole in a golden halo headdress bearing obvious reference to religious symbolism, and was followed by an array of stunningly simple dresses that were intertwined with medieval influences and a good dose of the eighties. Zips that seemed to echo the cross of St George, and layered cuts reminiscent of chainmail armour were worn by Guinevere style maidens, whilst elsewhere hints of Grecian pleating  and 20s drop-waisted dresses added a softer facet to the enchanting medley.


The collection was also a showcase event for ‘The Little White Purse’ that Yousefzada has designed exclusively for Saab. A new twist to the current trend for collaboration, this is (as far as I am aware) the first time a designer has produced a specific fashion accessory for an automotive company and their market, and seems to be a clever attempt by Saab to show that they understand their female customer. Claiming their research has found that on average a woman wastes a total of one day each year fumbling around for keys in the bottom of her handbag, the company asked Yousefzada to come up with a solution. The result is a cleverly adaptable product specifically designed to hold car keys, that can be worn around the wrist, as a necklace or attached to another handbag. Available to buy exclusively at Selfridges or from Saab, ‘The Little White Purse’ will retail for a mere £75-but with no obvious designer reference or luxury detailing, will the idea alone be enough to entice the consumer?



read more about ‘The Little White Purse’ at Gizmag


PSFK's Workplace Vision: How The Nurturing Of Seeds Will Come To Define The Onboarding Process

Brand Development
Media & Publishing Today

CNN Launched An Entire Drone Division Of Their News Network

CNN AIR incorporates aerial footage into the corporation's ongoing news coverage

Advertising Today

Uber’s Breathalyzer Cards Let You Know If You Are Sober Enough To Drive

A new campaign from the ride-sharing service raises awareness about the importance of a safe trip home


Get PSFK's Latest Report: Future of Retail: Technology Primer

See All
Design Today

Milk Proteins Could Be The Packaging Material Of The Future

A newly discovered casein-based alternative is biodegradable, sustainable and even edible

Technology Today

Intel’s New System Will Help Technology See And Understand The World

Joule is a tiny board for developers designed to bring powerful computer vision to cheap and easy-to-make prototypes


Mike Lee

Food Business Consulting

Design Today

This LA Hotel Is Designed Specifically For Cocktail Drinkers

The Walker Inn is a new Los Angeles "Bed and Beverage" experience that offers guests an intimate setting for their night cap

Education Today

Bringing Virtual Reality And Telepresence Robotics To E-Learning

This Learning Management System is embracing new technologies to reallocate teaching resources to where they should be going

Advertising Today

Interactive Art Exhibition For Dogs Provides Endless Fun

Installations created by artist Dominic Wilcox are based on activities loved by canines, such as fetching tennis balls and splashing in water


Future Of Work
Cultivating The Next Generation Of Leaders

PSFK Op-Ed august 23, 2016

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

PSFK Labs Yesterday

PSFK’s Workplace Vision: The Annual Review Becomes An Everyday, Collaborative Activity

Our Future of Work vision is a web-based platform through which teams can collaborate on and monitor performance reviews across all channels, ensuring a happier workplace

Beauty Today

Design Your Own Custom Watch Faces

Customize your wrist device with Garmin's new app that lets you display personalized images or patterns

Syndicated Today

How The Olympics Taught Us Lessons In Cloud Analytics

Dan Vesset, group VP for analytics and information management at IDC, tells how cloud-based business analytics support decision-making

Beauty Today

Retail Expert: What Sustainability Means To The Millennial Generation

Jo Godden, Founder of RubyMoon, discusses how brands can limit their environmental impact worldwide

Arts & Culture Today

Artist Shuts Down Sexist Comments By Turning Them Into Images

Rora Blue explores social stigma in a photo series titled 'Handle With Care'

Arts & Culture Today

Japanese Face Wash Creates A Perfect Rose Every Time

Kanebo's latest addition to the Evita line includes an application that dispenses cleanser in the shape of a flower


Innovation Debrief: Boston
Business Concepts Born In 'The Hub'

Mobile Today

Twitter Bot Will Warn You If You Are A Troll

An online tool developed out of Intel's Hack Harassment movement helps filter out or notify cyber bullies

Retail Today

Passengers Can Now Earn Airline Miles For Sharing Their Location Data

The Frequent Flyer app measures background data and gives travelers points that can be exchanged for tickets with participating airlines

Advertising Today

The NBA Is Releasing Two Original Shows To Stream On Twitter

The sports league announced a deal that demonstrates an interesting expansion of its content strategy

No search results found.