To counter the trend of growing web consumption of news and entertainment, a number of magazines and the world’s oldest newspaper have stopped printing their publications and focused on publishing online. The question that remains is whether they’ll survive any better online too.
The world’s oldest newspaper, Sweden’s Post-och Inrikes Tidningar, has embraced the digital age, ending its run as a print publication and opting to be published exclusively on the Internet, AsiaMedia reports.
Last December, US men’s mag FHM changed to an online only publication and women’s mag Elle did in April 06 too. Folio mag says that magazine’s aren’t going to find it easy going for new converts though:
Part of the problem is that magazine publishers need to cope with the new experience of being a small fish in a big pond. Sites such as TeenPeople.com and ElleGirl.com post impressive traffic relative to print circulations but lag far behind other sites that cater to their audience, such as MySpace. Sports Illustrated is the dominant print sports brand and SI.com is an extremely successful Web entity, yet it is about the fifth largest sports Web site by trafic
Facebook
Twitter
Digg
Reddit
StumbleUpon
We launched our magazine Muchmor solely online back in 2005 and it’s gone from strength to strength. Muchmor Magazine is aimed at people emigration to Canada and subscriptions have risen rapidly since launch. Feedback is positive with regards it being online and hardly anyone has requested we print the mag. Advertisers like the fact we can drive traffic directly to their pages and prove the effectiveness of their advertising. Back issues are available here http://www.muchmormagazine.com
February 5th, 2007 at 1:35 pm