PSFK Conference : Agenda

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February 15, 2007

So, this is the current agenda. Buy your tickets now you guys before the tickets go full-price at $595!

MORNING

8.30 – Introduction – Piers Fawkes
Welcome speech.

8.45 – Presentation: Tomorrow’s Media Today – Elizabeth Spiers
What are they key developments in media publishing in terms of genre, format and functionality? What should we be reading, watching, interacting with?

9.15 – Presentation: A Whole New World – David Rosenberg
What is driving the widespread adoption of video gaming and online worlds? What cultural shift is video gaming defining?

9.45 – Panel: Eco-Shift or Greenwash? – Celestine Arnold
Brands and organizations seem to be taking up the call to ‘get green’ – but how much of this is misleading posturing?
Panelists: Ken Rother, Jill Fehrenbacher, tbc, tbc

Break

10.15 Presentation: Asian Culture : Here & There – John Lee & Jaie Kim
Asian culture is one of the most thriving creative forces inside and outside Asia. What trends and ideas are stimulating our world?

10.45 Presentation: The Sound Of Music – Josh Deutsch (tbc)
Under attack, the music industry struggles to find a path forward. What is happening in terms of genre and delivery to re-engage the music buying audience?

11.15 Interview: Inspiration For Commercial Art – Wendy Dembo
How do artists use their inspiration to develop commercial art for brands and their agencies. We interview Scott Campbell and Lauren Rosenwald.

11.50 Panel: Got Trends, What Now?
A world of information and ideas is at our fingertips, but what do we do with it all? How do we gather useful data to produce rigorous, actionable insights?
Panelists: Grant McCracken, Florian Peters, Simon Sinek, Steve Hardwick

12.30 Lunch

AFTERNOON SESSION

1.15 Presentation: Brand As Activity – Kevin Slaven
Motivating consumers to engage in your project with a higher pulse, a little perspiration and a jolt of adrenalin.

1.45 Presentation: Brand As Experience – George Murphy
Creating environments to develop valuable interaction between consumers and brands.

2.15 Presentation: Brand As Innovation – Rony Zibara
Developing great products based on great insights, not mediocre products based on legacy.

2.45 Panel: Urban Spam or Great Idea
Where do we draw the line between marketing nuisance and entertaining messaging?
Panel: Floyd Hayes, Kacy Coll, Darren Paul

3.30 Coffee

3.45 Presentation: Brand As Host – Doug Jaeger
Producing entertainment for the consumer where the brand is the star.

4.15 Panel: Media As Creative Agency – George Parker
Does the modern media title threaten the creative agency by offering innovative solutions that the agency can’t conceive?
Panel: Peter Rojas, Scott Witt, Sascha Lewis

5.00 Presentation: Brand New World – Mike Byrne
Leaving advertising to develop a new world of great stuff.

5.30 Close
Short wrap up and raffle draw.

Pub