February 21, 2007
PSFK Conference Panelists: George Parker With Sascha Lewis, Peter Rojas, Scott Witt and John Lee
At the PSFK Conference in New York on Tuesday March 6, we will hold a panel discussion around the concept of ‘Media As Creative Agency‘. This feisty discussion looks at the notion that media titles, particularly online ones, are better equipped at developing creative solutions for brands than creative advertising agencies themselves. The notion argues that as media can create better solutions on bigger geographic level which is a win-win-win for the media title, the brand and the title’s audience.
Author, creative and industry commentator, George Parker will lead the discussion with innovative media owners Sascha Lewis of Flavorpill, Peter Rojas of Engadget and John Lee of Theme Magazine; together with Scott Witt of creative agency Droga5.
For more information and tickets, visit: psfk.eventbrite.com
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