Designer and mass-market fashion retail collaborations are THE trend in the U.S and U.K this year, so it’s good to see some brands taking the idea further afield. Target in Australia have employed Stella McCartney to produce a 42-piece collection, available only in their stores in Oz.
Having already put her name to a collection for H&M, an ongoing collaboration with Adidas, and a newly announced range of bags for LeSportsac, Stella seems intent on making herself a recognised global force in the fashion market- or, in her words "This is about exposing more women to our label". Clearly she took the closure threats from parent company PPR very seriously and is doing everything in her power to increase her customer base.
The Target range will include a trench coat,
tailored jacket and pants, shirts, a day dress and an embroidered
cocktail frock, with prices ranging from $39.99 to $199.99. Due to be unveiled during the 2007 L’Oreal Melbourne Fashion Festival, the collection will go on sale in selected stores from March 12.
The Stella McCartney offerings for Le Sportsac however will not be launched till Spring 2008. Focussing on non-leather multipurpose travel bags, luggage, baby accessories and totes for mothers with young children, the range will be sold in Stella McCartney boutiques and high-end department stores worldwide, as well as being available online, with prices due to average $200-$250. Funny how the cheaper the collection the harder it is to come by, hey?!
via news.com.au and WWD
related fashion.psfk articles-
Giles + New Look =???
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On Australia’s Vogue magazine’s online forum, vogue.com.au , fashion-hungry customers filled 10 pages discussing the necessity of increasing credit card limits in order to buy the entire Target-McCartney range. Some were even toying with the idea of taking off Monday, March 12 – the day the range hits stores.
Source: http://forums.vogue.com.au/showthread.php?t=235217
February 3rd, 2007 at 3:15 am