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The Anderson Switch

The Anderson Switch

By Piers Fawkes on February 8, 2007

Chris Anderson is obviously being light-hearted over on his blog, but this simple prediction is something to ponder over:

I propose that things that are paid will become free and vice versa. So music and books and other media are turning from paid products to free marketing, while free-to-air video and radio become a subscription or on-demand product for a fee.

The Long Tail: The Anderson Switch

Recent Articles By Piers Fawkes

Piers Fawkes is the founder and editor-in-chief of PSFK, a daily news site that acts as the go-to source of new ideas and inspiration.

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TOPICS:	Entertainment, Media & Publishing, Retail, Web & Technology
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