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The Devil Wears Rajah

The Devil Wears Rajah
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There has been much talk over the last year in South Africa about local brands cracking the international market. Although design wise there are a...

Dan Pinch
  • 22 february 2007

There has been much talk over the last year in South Africa about local brands cracking the international market. Although design wise there are a number of SA brands that could compete the industry still has a way to go to build the business experience needed to make it in the northern hemisphere. A handful of designers are starting to break through however and starting to capitilise on increased taste for new design voices (not just from here in SA but other newer fashion markets like India, Brazil, Australia etc). Gavin Rajah, who was behind the most talked about collection at last week’s Audi Joburg Fashion Week, is arguably the South African most likely to make an international impact.

Rajah has shown twice at Paris Fashion Week Haute Couture as a guest designer and is planning a third trip later in the year. His combination of creativity and business savvy make him the local guy to watch north of the equator.

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Images are from his fashion week collection in Joburg which followed a colourful hedonistic seventies theme with touches of Bollywood baroque.

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