Urban Spam or Branded Utility?

There’s an interesting piece over at the New York Times that analyzes the current opinion on ‘corporate philanthropy’ after Geico failed to win a deal to put a giant gecko by the George Washington Bridge. Interesting reading at this time of debate over guerrilla marketing and urban spam. The author, Pack Underhill, says:

Faced with the choice of looking at a cute lizard or paying an extra 25 cents to cross a bridge, what would you choose? If not Geico, another company will gladly fill the space.

Gothamist: NY Times Op-Ed Author’s Secret Marketing Bridge

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