Virgin Media Launch

Today saw one of the biggest brand launches of 2007. NTL:Telewest and Virgin Mobile became Virgin Media.

To celebrate the launch the publicity shy, recluse, Richard Branson appeared in a glass box in Covent Garden to demonstrate that Virgin Media puts you, the consumer in control.

The Guardian said:

“Virgin Media, created from the merger of NTL, Telewest and Virgin Mobile, will take on BSkyB, BT and a host of others by offering digital television, broadband internet access, and mobile and home telephone services – known as “quadplay”.

“Sir Richard Branson said: “For the first time, there is a single brand set to provide a more extensive range of television entertainment, broadband and communication services than previously offered by anyone in the UK.”