You Are Beautiful

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The art project You Are Beautiful
aims to "make a difference in the world by catching us in the midst of
daily life and creating moments of positive self realization."

Its
idea is simple: post the phrase "You are beautiful" in random places
where anyone can see them. This has inspired people throughout the
world to create installations along roadways or plaster signs in
windows.

"You are beautiful" stickers are another primary way to
spread this message. Stickers can be ordered directly from the "YAB"
site (send a self-addressed stamped envelope and check the site for
postal rates) or can be printed on label sheets using the sticker PDF available for download
from the site.

An excerpt from the site’s essay explains why trends toward empowering people through grassroots methods continue to grow:

The
reasons why street artists are doing what they are doing, in the way
that they are doing, is not simply to question their surroundings; but
to provide alternative perspectives, meanings, or values to those of
consumerism.

Advertising
elicits a response to buy, where this project elicits a response to do
something. The attempt with You Are Beautiful is to create activism
instead of consumerism.

You Are Beautiful uses the medium of advertising and commercialization to spread a positive message. 

View some of their installations here.

You Are Beautiful

You're reading PSFK.

Inspiration to make things better.

Comments (3)

  1. spotted in stockholm last year:

    http://flickr.com/photos/michellzappa/199021108/

  2. I’m involved currently with an art project that has a similar theme-
    A group of RISD students calling themselves the Urban Curators have spent the last month finding and highlighting art in the most unlikely places in urban Providence. Passersby may have noticed gilded, museum style frames on sides of deteriorating buildings, crumbling walls, on fences and on doors.  
    “By accenting the places that are often ignored or disregarded by passersby, we hope to compel people to reconsider their prior conceptions of beauty and worth,” said one urban curator. Their goal is to engage the public in recognizing the aesthetic value of the decaying urban environment and to celebrate overlooked spaces and objects within the City. 
    They encourage people to get involved by framing something in their own environment and posting it to the website. Essentially, they want everyone to become an urban curator.
    More information & video can be found on the urban curators’ website,
    http://urbancurators.com.
    check out our video also
    Please help us spread our mission!

  3. Hi
    Im currently tracing my family tree and believe that my husbands auntie, (Sophia I think)emigrated during the war from either Poland/Lake Garda/Italy to America. Interested if you have or know of Gersky Stefano Gorski (my father-in-law)