Adidas Innovation Centre

Adidas have created their very own mi Innovation Centre in Paris. Adidas say “The space allows customers to create an incredible level of customised shoe. The mIC offers consumers customization in technology, style, and design, using unprecedented innovations such as a configurator, laser and infra-red technologies, commands generated by gesture translation, a virtual mirror, a digital 3-D universe and radio frequency identification. The mIC is the ultimate new sport temple for today’s hi-tech generation.”

Coolhunting says:

“With just a few steps walking and running on a catwalk-style scanner, foot and pressure sensors analyze shape, size and pressure points. Customers enter details like color and accents on a large touch screen. An interactive “virtual mirror” (recently on Gizmodo), allows the user to try on their personalized shoe (or any other shoe) without taking off their own. And last but not least, the new scan table picks up RFID technology embedded in the shoes to display specific product information.”