Advertisers Take To Monocle

Amidst all the chatter about the decline of the print medium, all eyes have been on Tyler Brule’s recently launched Monocle to see if this niche publication aimed at a politically aware, design-obsessed, jet-setting crowd would work. The early answer appears to be a resounding "yes." According to an article in the Australian Financial Review,

Strong sales in most countries have prompted Robyn Holt, the Australian-born, London-based managing director of the global magazine Monocle, to increase the new publication’s print run 20 per cent after just one issue. The second issue of Monocle – a business, current affairs, culture and design magazine pitched at people "with a global perspective" – appeared on March 16 with a print run of 180,000 copies, up from 150,000 for the first issue, which was launched a month earlier.

The article goes on to state that, "the first issue of Monocle attracted $1.5 million (Australian) of ad revenue, 40 per cent higher than expected."

The third issue hits newsstands on April 9th.