There’s something about the isolation and arrogance of the Bay Area tech community that makes us cringe whenever the geek-folks open their gobs. There’s a depressing video featured on the Business 2.0 site of a panel of San Francisco web 2.0 entrepreneurs discuss the future of advertising.
Apparently on the West Coast, the world hates advertising. The panel suggests that the solution for the industry is that consumers need to make the ads in the future…
Come on: No one cares about any company to really want to make their ads. Sure, we’re witnessing some consumer generated advertising right now but anyone who builds a business that hopes their users will make the ads that support their business is doomed. Consumer generated advertising is a short term fad created by the vast gap that has developed between the traditional ad agency abilities and the dynamic content style and type available to users. If no one really cares about your brand, why would they mmake your ad?
In the short to medium term, it’s up to the media owners to provide a creative service to help brands connect consumers. Ad agencies will catch up eventually.
Just a POV.
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