March 14, 2007

Apple Bullies Artists To Produce “Rubbish” Remixes

by Piers Fawkes

200703141202Apple has so much control on the sales of new music, they often ask for exclusive tracks or remixes from artists before they agree to sell their music. British singer Lily Allen says that these terms are a form of bullying. Macworld reports:

Her comments were made in a radio interview. She stated: “They won’t advertise your album unless you give them extra material.” Allen claimed Apple pushed her to quickly produce a new version of a song for sale on iTunes, so she planned to give them a “rubbish remix”.

…In order to gain visibility on the front page of iTunes, labels must negotiate with Apple. Apple offers good iTunes placement to artists who offer exclusive access to new songs, special discount pricing or additional material such as interviews, according to the report.

Lily Allen slates Apple’s iTunes tactics - iPod/iTunes - Macworld UK

Article categories: Music

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