Albert Kugel thinks he’s spotted a branded utility developed by Warner Bros for MySpace users. He says:
To promote upcoming fantasy megamovie “The 300,” Warner Bros. has maintained a MySpace page for the film. But in a twist, the movie sponsored a feature upgrade on the site that alerted users that they could now store 300 photos on their profile. Usually people are limited to just a couple dozen photos to upload….
This proves that branded utility works–though this should go without saying! When a brand is thinking about the little things, like adding value to your MySpace experience, it goes a long way.
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