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Crowd Clowt

Crowd Clowt

By Henry Lambert on March 14, 2007

The last few years have been all about herds, the wisdom of crowds and tipping points. The latest edition of Trendwatching focuses on Crowd Clout; the ease with which groups of likeminded individuals can connect online and exert influence on a global scale.

They define it as:

“Online grouping of citizens/consumers for a specific cause, be it political, civic or commercial, aimed at everything from bringing down politicians to forcing suppliers to fork over discounts.”

You can read all about it here.

Recent Articles By Henry Lambert

Advertising Planner, Editor of IF! and occasional trend spotter.

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