Dirty Goes Away

The Persil/Omo strategy ‘Dirt is Good’ has its fair share of detractors and defenders, however, both agree that the work in the UK has been pretty sub par.

So it comes as a rather nice surprise to see the work done for the Argentine version of Persil/Omo, Ala.

The advert translates as:

Sorry mum,
sorry mum,
I got dirty
I didn’t even notice
Where was my head?

I was distracted saving human lives
Feeding my daughter
Your daughter
Your grand-daughter, mum.

It happened while I was helping others
Leaving behind illogical fears
Here, I got dirty learning to have ideas of my own
Here, learning not to be selfish
To interact with others

Playing like this helped me
To notice how important is to help others
to not quit in the face of trouble

Sorry mum,
Getting dirty I reinforced my self-esteem
So in future I won’t let anybody
Carry me away.

You already know it
Mum, do you forgive me for getting dirty?
It wasn’t a very mature thing to do.

I promise you…
I promise you that I will do it again.

What they learn stays,
dirty goes away.

via Adliterate