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Guardian’s Cycling Campaign

Guardian’s Cycling Campaign

By Piers Fawkes on March 5, 2007

British planner Beeker writes about a campaign by the Guardian newspaper that her friend Matt has left on his bike. She says:

“And he came home very impressed with this marketing from the Guardian for their Cycling Guide last weekend. It’s been on his bike ever since.”

More: beeker ideas

Recent Articles By Piers Fawkes

Piers Fawkes is the founder and editor-in-chief of PSFK, a daily news site that acts as the go-to source of new ideas and inspiration.

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TOPICS:	Media & Publishing
TAGS:	Guerrilla Marketing

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