It's interesting to watch the boutique European brands venture into the US to offer fresh and clean approach to design. At the weekend, we stumbled upon a new store in New York called [hus] at the weekend - a store that's helping push forward this design-sensibility.

Piers Fawkes, PSFK
  • 26 march 2007

It’s interesting to watch the boutique European brands venture into the US to offer fresh and simple approach to design. At the weekend, we popped bya new store in New York called [hus] at the weekend – a store that’s helping push forward this design-sensibility. If you’re a fan of the aesthetic LifeIsCarbon has been promoting, then check out this latest Scandinavian design export. [hus] is an emporium of a select collection of Swedish, Danish, Norweigian and Finnish brands.

The site says:

[hus] showcase the Scandinavian heritage of functional clean design in categories such as clothing, design, music, and jewelry. Items in each category are selected to offer the very best of Scandinavia; many exclusively carried by [hus] promising a unique and ever-evolving product mix.

[hus] re-introduces Tiger of Sweden’s fashion-forward suits and shirts for men and skirts, dresses and shirts for women; exclusively offers eclectic women’s clothing from Tjallamalla, Stockholm; Premium denim and fashion from Swedish brands Nudie Jeans and WeSC – as well as showcases the timeless simplicity and contemporary edge of Swedish Filippa K men & women clothing lines.

We got a nice pair of Tretorns – the Nudie’s didn’t fit!

[hus]. 11 Christopher Street, NYC.


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