iVillage Creates Social Network

Update: Martha is pissed.

Or she might be, we are just guessing. But the news broke that iVillage has launched a social network platform this week–something that marthastewart.com has been meaning to do for a year now (as we reported earlier today). While they did launch a more robust site, they are still lacking the must-have web app of the season.

iVillage’s "Connect" aims at the same women’s demographic as marthastewart.com. They are calling it "the social network for grown-ups," which sounds awfully similar to the buzz around LinkedIn late last year.

Speaking of LinkedIn, does anyone actually use it to network? When was the last time you checked it? The personal details that comprise SNS profiles seem to clash with the notion of a professional network. The generation it is targeting still values boundaries–at least when it comes to personal versus professional life. And face it, those personal nuggets are the draw of these networks. Since Connect functions in this social space, perhaps it will hold more appeal. Just be careful, ladies, your boss has web access too.