Here at IF! we think that Joost is going to be something of a success. If you’re not sure of what Joost is, all you need to know is that it’s been designed by the guys who created Skype and Kazaa and is set to take the TV industry by storm!
The Guardian have managed to get an interview with the CEO of Joost, Frederick de Wahl in which he outlines the plans for the service.
“The Joost service is already a fully functioning online TV network of around 400 streams of programming available to some 14,000 testers. TV over the internet is not new. What is new with Joost is the fullscreen image showing a high-resolution picture and full-length programmes.
“Joost will make its money by creating what amounts to an individualised mass market for advertisers, says de Wahl. And advertisers will love the fact that there is no way for viewers to avoid the adverts – but, says de Wahl, there will only be three minutes of advertising in each hour.
“Even louder music to the ears of advertisers is the fact that adverts will be targeted to each user, who will have to create a profile and log on to view programmes. The system will choose which adverts to show which user based on past viewing behaviour, so that someone with a penchant for blokey motoring shows will be spared nappy advertisements, while those choosing programmes about parenting won’t get bombarded with messages about lads’ mags.
“De Wahl says advertising can be highly targeted – right down to postcodes. This means, for example, that in a heatwave a local supermarket could trumpet its ice-cream ranges.”
If I were you I’d make sure I was fully upto speed on this as it could be the genuine future of TV.
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