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This is Joost's first TV spot where it explains what Joost is, kinda.

Piers Fawkes, PSFK
Piers Fawkes, PSFK on March 30, 2007. @piers_fawkes

This is Joost’s first TV spot where it kind of explains what the peer to peer TV service is.

Not too sure how an old man dipping his fingers in your pint really demonstrates a community, but hey… Related PSFK Articles Joost Will Run On Apple TV [via Adverblog]

Thinking...