Lego Virtual World

Yesterday we reported on the imminent launch of the Sony virtual world called Playstation Home, today we hear news that Lego plan to build a virtual world to connect all the users around the world who use their little plastic bricks. Game Daily reports:

“As children around the world continue to spend more time online, we are developing new and engaging ways for them to interact with our brand,” said Lisbeth Valther Pallesen, Executive Vice President, Community, Education and Direct Division Lego Group. “The Lego brand represents construction, creativity and problem solving — values that complement the MMOG market. By merging the online world of social interaction with physical play, the Lego brand is providing new experiences for children, as well as fans. NetDevil’s technological capability, openness to work with a large community, and enthusiasm for the Lego brand make them a natural partner.”

Lego have had success previously with their experiments with technology,

GameDaily