March 8, 2007

Lego Virtual World

by Piers Fawkes in Gaming & Virtual Worlds, Youth

Yesterday we reported on the imminent launch of the Sony virtual world called Playstation Home, today we hear news that Lego plan to build a virtual world to connect all the users around the world who use their little plastic bricks. Game Daily reports:

“As children around the world continue to spend more time online, we are developing new and engaging ways for them to interact with our brand,” said Lisbeth Valther Pallesen, Executive Vice President, Community, Education and Direct Division Lego Group. “The Lego brand represents construction, creativity and problem solving — values that complement the MMOG market. By merging the online world of social interaction with physical play, the Lego brand is providing new experiences for children, as well as fans. NetDevil’s technological capability, openness to work with a large community, and enthusiasm for the Lego brand make them a natural partner.”

Lego have had success previously with their experiments with technology,

GameDaily

2 Responses to “Lego Virtual World”

Floyd Hayes
Posted from: 198.70.9.2
March 8th, 2007 at 3:16 pm

Will Wright and Peter Moleneux and other visionaries are hell-bent on having all software talk to each other across any software or hardware platform.

How cool would it be to get your little lego bloke to visit Second Life and then pop over to Home before email himself to race against a mate online with Mario Kart? Very cool, that’s how cool

http://web.mac.com/floydhayes
Another Brick Trick Up Its Sleeve: Lego Universe on PSFK
Posted from: 72.47.211.46
May 2nd, 2008 at 10:07 am

[…] We talked about this idea a year ago, and we’re happy to see it take off: Lego, Europe’s biggest toymaker, will soon be launching their newest foray into the digital world- Lego Universe, a massive multiplayer online game where players can create Lego versions of themselves and virtually socialize. The game, currently designed for PCs only, is a Lego/real-world hybrid, players using their virtual money to buy ‘bricks’ and build capital. Though the game requires pay-as-you-go subscription, the accumulation of virtual money isn’t based on real cash, but rather time spent and participation in Lego Universe. The game will be available for download or purchase through Lego stores. As Mark William Hansen, the head of the Lego Universe project, explained to Reuters: “The more a child plays, they collect more coins and more bricks. The more you play, the more you get to build things. We want kids to come and play together.” […]