March 28, 2007

Long Table Agencies
A few weeks ago Hemal Vasavada-Gill of The Eight Fold came by for a chat. One of her observations was about the long tables we sit at alongside the folk we share the office with (Anomaly). Hemal told of us her theory that today’s most creative agencies sit at long tables and pointed to Long Table agencies like Mother, Naked, Brooklyn Brothers and Strawberry Frog.
Noah Brier just started working at Naked and he made this observation on his blog:
One of the coolest things about Naked is the long table we all sit at. While at first a bit intimidating and at times somewhat loud, the pros far outweigh the cons. Being able to overhear conversations and interject where appropriate is where a lot of good ideas come from.
We followed up with Hemal and she mailed us this:
The “long table” is a physical manifestation of networked culture. Information is less driven by hierarchy and process and more driven through connections, collaboration, transparency and as Noah aptly put it in his blog, moments of serrendipity. Long table work environments help achieve this. Regardless of title, everyone sits together, pitches in, hears everything and can be inspired by seemingly unrelated moments or conversations around them.
Does the Long Table impact creativity? Any other examples? Thoughts? Comments?





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