Comments on: Long Table Agencies http://www.psfk.com/2007/03/long_table_agen.html Ideas & Trends Tue, 24 Nov 2009 11:24:55 -0800 http://wordpress.org/?v=2.8.4 hourly 1 By: Doug Cooke http://www.psfk.com/2007/03/long_table_agen.html/comment-page-1#comment-95433 Doug Cooke Thu, 21 Aug 2008 22:13:23 +0000 #comment-95433 Regarding the Long Table... I have worked at many "all in one room" design and strategy firms for years. Some times the togetherness was more a budgetary necessity than a planed interaction strategy. Yet, in general I would agree that the interconnections and "ambient information" resulting from being all together is a boost to creativity on the whole. An even stronger solution is to have spaces where the Buzz of being in the hive is balanced by "nooks and cubbies" where creatives can go do some solitary thinking and potentially extend the diversity of thought away from the pack. There are also individuals who have mental and emotional difficulty thinking independently in aural and visual proximity to others. cheers, Doug Regarding the Long Table…

I have worked at many “all in one room” design and strategy firms for years. Some times the togetherness was more a budgetary necessity than a planed interaction strategy. Yet, in general I would agree that the interconnections and “ambient information” resulting from being all together is a boost to creativity on the whole. An even stronger solution is to have spaces where the Buzz of being in the hive is balanced by “nooks and cubbies” where creatives can go do some solitary thinking and potentially extend the diversity of thought away from the pack. There are also individuals who have mental and emotional difficulty thinking independently in aural and visual proximity to others.

cheers,

Doug

]]> By: Reconsider your Workspace | Michael Karnjanaprakorn http://www.psfk.com/2007/03/long_table_agen.html/comment-page-1#comment-13305 Reconsider your Workspace | Michael Karnjanaprakorn Wed, 02 Apr 2008 22:47:32 +0000 #comment-13305 [...] creativity like put pool tables on the creative floor. As you can see from this post on PSFK about long tables, this post about agency architecture and of course aintnodisco.com; it’s a hot topic.  [...] [...] creativity like put pool tables on the creative floor. As you can see from this post on PSFK about long tables, this post about agency architecture and of course aintnodisco.com; it’s a hot topic.  [...]

]]> By: Employees Leaving The Office To Find "White Space" on PSFK http://www.psfk.com/2007/03/long_table_agen.html/comment-page-1#comment-10696 Employees Leaving The Office To Find "White Space" on PSFK Wed, 19 Dec 2007 18:10:56 +0000 #comment-10696 [...] PSFK Articles: Long Table Agencies TBWA/Hakuhodo’s Green Brainstorm [...] [...] PSFK Articles: Long Table Agencies TBWA/Hakuhodo’s Green Brainstorm [...]

]]> By: :: eric pakurar ::» Blog Archive » links for 2007-07-29 http://www.psfk.com/2007/03/long_table_agen.html/comment-page-1#comment-6394 :: eric pakurar ::» Blog Archive » links for 2007-07-29 Sun, 29 Jul 2007 04:26:39 +0000 #comment-6394 [...] Long Table Agencies on PSFK “The “long table” is a physical manifestation of networked culture. Information is less driven by hierarchy and process and more driven through connections, collaboration, transparency and as Noah aptly put it in his blog, moments of serendipity” (tags: business marketing space design long table seating hierarchy) [...] [...] Long Table Agencies on PSFK “The “long table” is a physical manifestation of networked culture. Information is less driven by hierarchy and process and more driven through connections, collaboration, transparency and as Noah aptly put it in his blog, moments of serendipity” (tags: business marketing space design long table seating hierarchy) [...]

]]> By: Tony Jones http://www.psfk.com/2007/03/long_table_agen.html/comment-page-1#comment-309 Tony Jones Tue, 30 Nov 1999 00:00:00 +0000 #comment-309 <p>Mostly praise for the long table. But for me it was sometimes too easy to bounce ideas off my CD who sat nearby. The idea is a little more refined when you have to prepare it for a (albeit informal) meeting.</p> Mostly praise for the long table. But for me it was sometimes too easy to bounce ideas off my CD who sat nearby. The idea is a little more refined when you have to prepare it for a (albeit informal) meeting.

]]> By: Seni Thomas http://www.psfk.com/2007/03/long_table_agen.html/comment-page-1#comment-310 Seni Thomas Tue, 30 Nov 1999 00:00:00 +0000 #comment-310 <p>Check out Metropolis magazine a month or two ago. Great article on the design of research labs and how innovation occurs. Very relevent.</p> Check out Metropolis magazine a month or two ago. Great article on the design of research labs and how innovation occurs. Very relevent.

]]> By: STEPHEN RUTTERFORD http://www.psfk.com/2007/03/long_table_agen.html/comment-page-1#comment-311 STEPHEN RUTTERFORD Tue, 30 Nov 1999 00:00:00 +0000 #comment-311 <p>At The Brooklyn Brothers they have 2 long tables. Does that make them twice as creative?<br /> They also happen to be made from white board so you can write on them. Crazy I know.<br /> So how long does a table have to be before it starts being creative?<br /> and surely there's a cut off point if the table grows too long where communication becomes<br /> inaudible. <br /> </p> At The Brooklyn Brothers they have 2 long tables. Does that make them twice as creative?
They also happen to be made from white board so you can write on them. Crazy I know.
So how long does a table have to be before it starts being creative?
and surely there’s a cut off point if the table grows too long where communication becomes
inaudible.

]]> By: hvgill http://www.psfk.com/2007/03/long_table_agen.html/comment-page-1#comment-312 hvgill Tue, 30 Nov 1999 00:00:00 +0000 #comment-312 <p>Piers - Thanks for the shout out. I love Stephen's comment. </p> <p>Can you tell everything about an agency by the size of its table? Noah was telling me growing agencies are playing with how to scale the concept. So if someone cracks the code, the best long tables will be infinite.</p> <p>Btw love the white board idea. Don't know about the Brooklyn Brothers experience, but I think it breaks the monotony of power point and reminds us to scribble. </p> Piers – Thanks for the shout out. I love Stephen’s comment.

Can you tell everything about an agency by the size of its table? Noah was telling me growing agencies are playing with how to scale the concept. So if someone cracks the code, the best long tables will be infinite.

Btw love the white board idea. Don’t know about the Brooklyn Brothers experience, but I think it breaks the monotony of power point and reminds us to scribble.

]]> By: Ian http://www.psfk.com/2007/03/long_table_agen.html/comment-page-1#comment-313 Ian Tue, 30 Nov 1999 00:00:00 +0000 #comment-313 <p>I've become a fan of the 'long table' ... probably due to my work with Naked in the UK. I think it's very compelling for management to be at the table as well ... not only does it humanize management (especially to really Jr. staff) but it also allows management to keep their finger on the pulse of day-2-day activity. </p> I’ve become a fan of the ‘long table’ … probably due to my work with Naked in the UK. I think it’s very compelling for management to be at the table as well … not only does it humanize management (especially to really Jr. staff) but it also allows management to keep their finger on the pulse of day-2-day activity.

]]> By: pi http://www.psfk.com/2007/03/long_table_agen.html/comment-page-1#comment-314 pi Tue, 30 Nov 1999 00:00:00 +0000 #comment-314 <p>all the quoted benefits seem achievable on a round table - how's a long one different?!</p> all the quoted benefits seem achievable on a round table – how’s a long one different?!

]]> By: TV http://www.psfk.com/2007/03/long_table_agen.html/comment-page-1#comment-315 TV Tue, 30 Nov 1999 00:00:00 +0000 #comment-315 <p>Having worked at multiple agencies, a long table is only as good as the people around it.</p> Having worked at multiple agencies, a long table is only as good as the people around it.

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