Lurpak Campaign
Selling butter probably isn’t the most glamorous brief in advertising. However, after a prolonged pitching process last year W+K London have finally created their first full campaign for UK butter brand Lurpak. The results are surprisingly good. Not that we don’t expect great things from W+K but butter a slippery product to sell.
Here are the results so you can judge for yourself:
TV:
Press:
More here.
Recent Articles By Henry Lambert 
Advertising Planner, Editor of IF! and occasional trend spotter.
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