Lurpak Campaign

Selling butter probably isn’t the most glamorous brief in advertising. However, after a prolonged pitching process last year W+K London have finally created their first full campaign for UK butter brand Lurpak. The results are surprisingly good. Not that we don’t expect great things from W+K but butter a slippery product to sell.

Here are the results so you can judge for yourself:

TV:

Press:

More here.