Macs Re-evaluated

Wired magazine have reported that they’ve seen a sea change in the way that people have been talking about Apple Mac computers. Leander Kahney reports that the standard arguments against Macs have been reversed. For example people are now saying: Macs save you money; Macs are good for business; Less is more; Closed is good; Apple is the darling of Wall Street; and Macs can run more applications.

Wired argue that it’s not Apple that have changed but people’s perceptions as Apple looks more and more like a serial innovator.

We’ve just started to read Mark Earls’ book, Herd, in which he argues that humans like to act as’ we’ rather than ‘I’. In other words we like to belong and act on mass. The reassessment of Apple and the tipping point that it has reached would seem to underline this.