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Media & Brands Become Agencies

Media & Brands Become Agencies

By Piers Fawkes on March 8, 2007

At the recent PSFK Conference in New York, a panel was held that looked as media as the new creative agency. Meanwhile, Influx Insights point out that Channel 4 TV in the UK is also providing creative services – and in the brand world, Ralph Lauren has set up Global Brand Concepts to offer creative services to other brands.

Recent Articles By Piers Fawkes

Piers Fawkes is the founder and editor-in-chief of PSFK, a daily news site that acts as the go-to source of new ideas and inspiration.

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TAGS:	Media Planning & Strategy

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