New Guardian Campaign from W+K London

The lovely new work for the Guardian newspaper by W+K London. They say:

“The work highlights the core values upon which The Guardian is founded. There are four executions in the initial burst, each one covering a different aspect of the Guardian’s values. Further executions and a cinema campaign will follow later in the year. The use of bold colour and design reflects The Guardian itself, which offers colour on every page.

“The campaign launches with posters on buses across the UK and on London taxis. The following week the campaign will be extended to Transvision screens at railway stations and poster sites on the London underground and at network rail stations.”