Product Poetry
An article in the great Ping Magazine highlights the poetry found on the packaging of Japanese goods. Ping says:
Product poetry is most probably an intriguing subject to foreigners in Japan: within the flood of Japanese characters and the lack of their understanding, any word written in alphabetic letters immediately leaps to the eye. On the contrary – these words are originally designed for an audience, which – in most cases – will never seriously read them anyway. The question is – why?
Lots of inspiration here.
Recent Articles By Piers Fawkes 
Piers Fawkes is the founder and editor-in-chief of PSFK, a daily news site that acts as the go-to source of new ideas and inspiration.
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| TOPICS: | Food & Drink |
| TAGS: | packaging design |
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