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PV colour predictions S/S 2008

PV colour predictions S/S 2008

By Amanda Gore (PSFK London) on March 6, 2007

The colour predictions at Premier Vision showed a palette grounded in natural tones for S/S 2008, with yellow-infused tints and citrus accents adding a freshness and light. Stormy greys and earthen hues with dulled, sludgy overtones dominate, whilst ruddy purples update what is a key colour for A/W 2007 into a softer mood.

The names of the colours reflect the season’s juxtaposition; starless, clayey, muddy and tender green are hardened with peroxide, chrome, chemical and acid, whilst torrid and stormy add a further agressive edge.

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