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Schucks: AdAge Loved The PSFK Conference

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"It became apparent, very quickly, that Piers had selected a group of individuals that "do" -- people who were passionate, interested in finding new ways of thinking and living the work that they do (and that concerns all of us). It quickly became apparent that people who love what they do have a lot to share and a lot to teach others no matter what their background or skill."

Piers Fawkes, PSFK
  • 20 march 2007

Noelle Weaver had some nice things to say in her AdAge ‘Small Agency’ blog. We’re blushing:

In two of the three conferences I sat in, I took less than a half page of notes (and must comment that, in one, the notes I took were provided by VCU students, not the speakers themselves). I sat through multiple panels of people talking about this crazy thing called “consumer-generated media.” I winced when CEO’s pulled lists of “cool” websites out of their pockets and could almost tell that they had asked some junior creative team to provide it for them without having ever checked out the sites for themselves. It was even more disheartening to hear the designers say that the advertisers didn’t get it, the ad guys say the PR guys didn’t get it, the PR guys say the online guys didn’t get it. And so on, and so forth.

…I want to make sure that I give a public call-out to Piers Fawkes at PSFK for putting on a truly inspiring conference several weeks ago. The individuals he selected to speak, among them Elizabeth Speirs (Deadhorse Media), Kevin Slavin (area/code), Allan Chochinov (Core77) and David Rosenberg (JWT), Sascha Lewis (Flavorpill) and Mike Byrne (Anomaly), are the ones really interested in the future of marketing.

It became apparent, very quickly, that Piers had selected a group of individuals that “do” — people who were passionate, interested in finding new ways of thinking and living the work that they do (and that concerns all of us). It quickly became apparent that people who love what they do have a lot to share and a lot to teach others no matter what their background or skill.

AdAge

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