Strongbow’s Online Ad

To create a bit of hype around their latest ad, Strongbow, a British cider producer, have launched the spot online 6 days prior to it breaking on TV.

Strongbow say: “The new proposition for the advertising campaign focuses on first pint refreshment. Through research, we found that when our target consumers seek out their first pint of the night they are invariably looking for a drink that will quench their thirst. This is where Strongbow’s strong refreshment qualities come to the fore and ultimately set it apart from other long alcoholic drinks.

“It is a consumer truth that drinkers let out a short “a-a-a-h- h” of satisfaction after the first sip of a thirst-quenching drink and this provided us with a powerful insight that Strongbow drinkers can really relate to in the new advertising .”