Over on Ping Mag, they have a great interview with Troika, the London-based art and design trio that’s fusing technology with art and transforming it into what they call communication art. On their website, it says their approach “focuses on a contamination between the arts and design disciplines and is born out of the same love for simplicity, playfulness, and an essential desire for provocation.
What is the essence of Troika? Is there a clear trail of thought to what you’re trying to say?
Sebastien: I think overall we aim for subjective provocation. We like to challenge the conventions a little bit, and the way things are perceived. Also, we try to create what we feel has been lost from products; a subjectivity and a narrative, a concept that goes beyond fitting 10 000 songs in a box. Yes, that’s interesting, but it’s not challenging in that sense.
Do you think we’ve lost an emotion with technology? Has it become too functional?
Sebastien: Partly, yes. I’m not saying technology without emotion is a bad thing. It would be incredibly inefficient to make technology that way. It was there at one point, but now that has been lost.
I think with Troika we try to take the efficiency of what we have now, and combine it with that creativity and magic we had previously.
The SMS Guerilla Projector (pictued above) is a home made, fully functioning device that enables the user to project text based SMS messages in public spaces, in streets, onto people, inside cinemas, shops, houses… or limousines!
Follow the link for entire interview
Ping Mag: Troika: making technology blame itself
Facebook
Twitter
Digg
Reddit
StumbleUpon
